We recently had the pleasure of inviting you to a fantastic breakfast event together with Joha in our store in Stockholm. It was a lovely morning where we got to present Joha's wonderful merino wool clothes while enjoying a cozy breakfast in the company of fantastic mothers. 
Joha's clothes, which we presented during the event, aroused great interest among the guests. Joha is known for its uncompromising quality and its fantastic use of natural materials, particularly wool. During the event, our guests could feel and squeeze the garments and really experience the soft, high-quality wool that makes Joha's products so special.
About Joha – Scandinavia's leading producer of wool garments for children
Joha has a long and storied history that stretches back to 1963, and is today one of Scandinavia's largest manufacturers of underwear and sleepwear in wool and cotton for children and babies. The company has always had a strong focus on delivering the highest possible quality and durable fits. One of Joha's most ground-breaking contributions is that they were the first to produce machine-washable wool underwear, something that has been revolutionary for families with young children across Europe.
Joha is today represented in around 900 stores worldwide, from Denmark, Sweden and Norway to countries such as Japan and England. The company has approximately 350 employees and their products are sold in sizes from 40 to 170, which means that both the very smallest and slightly larger children can enjoy their products.
Merino wool's unique properties
During the event, we talked a lot about wool's fantastic properties, and why Joha chose to focus on this material in so many of his products. Wool has an outstanding ability to absorb moisture, which keeps children dry and comfortable - an important feature for both small and large children. In addition, wool is temperature-regulating, keeping you warm when it's cold, while cooling you when it's hot, making it ideal for year-round use.
Joha is also very keen that their products are manufactured in an environmentally friendly way. Most of their wool products carry both the OEKO-TEX STANDARD 100 certificate and the Woolmark label, which guarantees that their garments meet the strictest requirements for both quality and durability.
The breakfast event was a fantastic start to the day, thanks to Joha and all the guests for a memorable morning!
