The family company Joha is Scandinavia's largest producer of woolen clothing. From the start 50 years ago, Joha's focus has always been uncompromising quality, use of the finest wool, sustainable manufacturing and good design. Joha uses only the best merino wool of the absolute highest quality that can stand up to being used and washed over and over again without fraying. The long fine fibers mean that each garment is soft against the body and neither stings nor itches. Wool is nature's own miracle material, which cools in summer and warms in winter. Joha values environmentally friendly production and therefore their garments are certified with the EU ECO LABEL.