As We Grow is an Icelandic brand that was founded with the vision of creating sustainable and functional clothing for children. With a focus on quality and comfort, As We Grow offers a collection of garments where each size is designed to last at least 50% longer than average children's clothing. This allows the clothes to grow with the child and be used for a longer period of time, which reduces waste and the need to buy new ones.
The brand uses carefully selected materials such as alpaca wool, merino wool and Pima cotton, to ensure that each garment is gentle on sensitive skin. Their design philosophy combines timeless aesthetics with functionality.
As We Grow strives to minimize its environmental impact by using sustainable production methods and materials.